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The Opportunity:

 

The Global Media Senior Program Manager is responsible for the brand/direct response media planning/buying management for offline channels for our expansion and international markets. This includes leading and driving the media strategy/planning and stewardship of the buying through our agency partners. In this role, you will be accountable for driving efficient conversions based on annual set metrics and ensuring the appropriate use of media spend. You will work in collaboration with international Brand, Global Marketing Services and Strategy & Planning teams.

 

The Day-to-Day:

Manage annual media planning and execution, including budgeting, setting core metrics, vendor searches, and ongoing buy optimization and management

Manage relationships with external agency partners

Work with external agencies and internal research partners to extract channel insights and develop relevant changes to improve channel performance

Direct daily operations of media planning, buying, optimization and post buys

Lead in the exploration, analysis, and testing of new media opportunities across channels, platforms and countries

Using expertise, analyse core metrics and data to continuously optimise media buying and campaigns

Identify opportunities and latest media trends that impact our target prospect

Present recommendations, reports and findings to senior management

Effectively understand the full brand advertising path to purchase (from brand awareness to conversion)

Manage the program to ensure the elements are completely and efficiently meeting business requirements

Define project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders

Assess requirements to deliver program components and sub-components, including implementation of solution, staffing of projects, timelines, budgets, coordination with other departments, stakeholders and vendors

Proactively manage changes in program scope, identify potential crises, and devise contingency plans

If needed, create and manage vision and scoping documentation, program schedules, project checklists

Identify and manage program dependencies and critical paths

Coach, mentor, motivate and supervise program team members and contractors, and influence them to take positive action and accountability for their assigned work

Develop best practices and tools for program execution and management

 

Your Qualifications:

University degree or equivalent combination of education/experience

8+ years' experience in offline channels (TV/Radio/Print) and evolving technologies (OTT/Podcasts, Streaming Audio)

Recent experience either at a media agency or working with one is ideal

Experience strategically managing large pieces of brand or performance media budgets

Demonstrated understanding and passion for the full media landscape, particularly TV

Experience identifying global target audiences and understanding their media habits and behaviours

Proficiency in Excel (can perform complex functions), Word and PPT

Demonstrated strength in communication and persuasion, and capacity to problem solve, prioritise, and handle shifting demands and timelines

Experience working both independently and in a team-oriented, collaborative environment

Track record of reacting to program adjustments and alterations promptly and efficiently

Experience interfacing with different departments and eliciting cooperation from a wide variety of sources, including senior management, internal clients, and other departments

Strong familiarity with change management and independently finding creative solutions

 

Why Fisher Investments Europe:

 

The global Fisher organisation distinguishes itself by putting clients first, providing unmatched service, and taking a personalised approach to investing. You can feel confident knowing that we align with our clients' best interests by using a simple and transparent fee structure and recognised European custodians.

 

It's the people that make the Fisher purpose possible, and to help our employees meet their long-term goals, we offer an array of benefits, including:

100% paid premiums for our top-tier supplemental medical, dental and annual health screening plans for employees and their qualified dependents

28 days annual leave, with the ability to purchase up to 3 additional days per year, plus up to 8 paid holidays

Enhanced maternity pay package with 16 weeks' top up to full base pay for eligible employees

$10,000* fertility, hormonal health and family-forming benefit

A retirement pension plan, featuring a 9% company contribution of base pay with an additional company match of up to 5% of base pay on personal contributions

Gym subsidy of up to £50 per month

Employee Assistance Program and other emotional wellbeing services

A collaborative working environment that practises ongoing training, educational support and employee appreciation events

This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

Employees residing outside of the US will be eligible for the $10,000 equivalent in their local currency.

 

FISHER INVESTMENTS EUROPE IS AN EQUAL OPPORTUNITY EMPLOYER