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Sales Manager - North

Drive strategic growth for a global manufacturer of premium construction equipment attachments. Excellent autonomy, progression, and rewards.

About the Company

A global manufacturer and recognised industry leader within the capital construction equipment sector. Known for engineering excellence, product innovation, and a strong dealer network, the business delivers cutting-edge hydraulic attachments and associated solutions used across construction and civil engineering. The culture encourages accountability, initiative, and professional growth.

Key Benefits

Salary: £50,000 - £55,000 per annum
Performance-related bonus
Company vehicle (business and personal use)
25 days annual leave plus bank holidays
Private healthcare and death in service benefit
Long-term career progression opportunities within a growing global group
Opportunity to represent premium equipment brands

About the Role (Key Responsibilities)

The Sales Manager will oversee business development and key account management across the North of the UK, focusing on capital construction equipment attachments and dealer partnerships. Key responsibilities include:

Developing and executing a regional sales strategy to achieve revenue and market share targets.
Building and maintaining strong relationships with key accounts and dealer networks.
Identifying new business opportunities and onboarding high-performing dealers.
Negotiating and securing high-value contracts and commercial agreements.
Monitoring market trends, competitor activity, and customer needs to guide strategy.
Representing the brand at trade shows and industry events across the UK.
This Sales Manager position combines strategic responsibility, autonomy, and the chance to work with premium, high-value products.

About You (Skills & Experience)

Proven success in capital equipment or construction equipment sales.
Strong understanding of hydraulic systems, attachments, or heavy machinery.
Commercially astute with excellent negotiation and relationship-building skills.
Highly motivated, results-driven, and comfortable working independently.
Full UK driving licence and willingness to travel.
To be successful in this role, you may have worked as a: Regional Sales Manager, Area Sales Manager, Territory Sales Manager, Business Development Manager / BDM, Account Manager, Construction Equipment Sales, Capital Equipment Sales, Attachments Sales, National Sales, Technical Sales, Major Account Manager, National Account Manager or similar. 

Next Steps

If you are an ambitious Sales Manager seeking a position offering autonomy, strategic influence, and high-quality products, apply today