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Job Description

Regional Marketing and Propositions Manager  

(Maternity Cover - up to 12 months) 

Newhouse  

Competitive salary  

We have an exciting opportunity for a seasoned marketing lead to join the Brakes marketing team, overseeing the marketing strategy for Scotland as well as other key central initiatives.  

What you’ll be doing: 

Manage a team of 1  

Oversee the regional marketing plan, using localisation strategies and tools, multi-channel marketing, and external relations to build customer engagement.     

Act as the marketing lead on fresh produce and meat, working with stakeholders across the business to maximise sales opportunities on and offline. 

Support the roll-out of new service offers, providing sales enablement support, merchandise and managing day-to-day queries from sales teams. 

Steer and support the Marketing Executive in the delivery of email, organic and paid social, PPC/SEO activity that meets agreed objectives. 

Map customer, category and commercial insight to create a marketing plan that delivers profitable customer value. 

Use NPS/sales/ customer insight to refine plans and influence customer experience.  

Oversee regional and central initiatives budget, allocating spend to deliver on agreed KPIs  

One to one coaching and development of direct report, creating an engaged team 

 

What we are looking for: 

A marketing all-rounder (digital, print, PR) with good understanding of email, web, social. 

Experience working with field sales teams or equivalent to help build and execute marketing plans.  

Project experience with ability to manage multiple stakeholders.  

Experienced in setting and managing budget and producing performance reports. 

Ability to thrive in a complicated and layered business environment.  

Comfortable with building presentations and presenting