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Our client, a well-established and forward-thinking legal firm based in Cardiff, is seeking an experienced Digital Marketing Manager to lead and develop their digital marketing strategy. This is a key role for a strategic and hands-on marketer with proven experience within the legal sector.

You will be responsible for driving online visibility, lead generation, and brand positioning across multiple digital channels, ensuring all activity aligns with regulatory and compliance requirements specific to legal services.

Key Responsibilities

Develop and execute a comprehensive digital marketing strategy tailored to the legal sector

Manage and optimise SEO, PPC, and paid social campaigns

Oversee website performance, CRO, and user journey improvements

Create and manage content strategies (blogs, landing pages, case studies, thought leadership)

Analyse performance using tools such as Google Analytics and provide actionable insights

Manage external agencies and suppliers where required

Ensure all marketing activity complies with legal and regulatory standards

Collaborate with senior stakeholders to support business growth objectives

Essential Requirements

Proven experience in a Digital Marketing Manager (or similar) role within the legal sector

Strong knowledge of SEO, PPC, paid media, and content marketing

Experience managing and improving high-performing websites

Data-driven mindset with strong analytical skills

Excellent communication and stakeholder management skills

Ability to manage multiple projects and deadlines

Salary

Up to £50,000 pa