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Position: Area Sales Manager – Groundcare
Location: Daventry, Northamptonshire
Salary: £30,000 - £45,000

About the Company

My client a leading supplier of agricultural and groundcare machinery, representing a range of premium brands, they are seeking a passionate and driven Area Sales Manager to join their expanding Groundcare Sales Team. This role is based in Daventry, Northamptonshire, covering a high-potential territory including Leicestershire, parts of Warwickshire, and the West Midlands.

This is an exciting opportunity to develop a successful sales career within a supportive, professional, and forward-thinking organisation, working with cutting-edge equipment in a dynamic and rewarding industry.

Key Responsibilities

Develop and maintain strong, long-term relationships with new and existing groundcare, domestic, and commercial customers.
Promote market-leading brands through regular customer visits, calls, and territory management.
Manage the full sales process - from enquiry and machine demonstration to quotation, negotiation, and delivery.
Provide consultative advice tailored to each customer’s business needs and objectives.
Confidently demonstrate new and used machinery, showcasing value, performance, and suitability.
Maintain accurate customer records and activity tracking via the CRM system.
Collaborate with sales, parts, and service teams to ensure a seamless customer experience.About You

Strong knowledge of the groundcare, professional turf, or machinery sector, with a solid understanding of customer needs and industry challenges.
A self-motivated and confident sales professional capable of working independently to deliver consistent results.
Excellent communication and relationship-building skills, with the ability to engage at all levels.
Commercially aware and well-organised, with experience managing the full sales cycle from lead generation to delivery.
A full UK driving licence is essential.Please contact us today on (phone number removed) to find out more information