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his role is focused on driving retail transformation initiatives, supporting dealers across the Europe, Africa, and Middle East region, and empowering small-scale construction customers (typically with 1-5 machines) to succeed through innovative physical and digital solutions.

Job Title: Sales Lead - Retail Customers

Location: Desford (Fully Onsite)

Hourly Rate: £33.00 - £34.00

Contract Type: Contract

About the Role:

An exciting opportunity has arisen for a Sales and Marketing Capability Representative to join a leading global organisation based fully onsite in Desford. This role is focused on driving retail transformation initiatives, supporting dealers across the Europe, Africa, and Middle East region, and empowering small-scale construction customers (typically with 1-5 machines) to succeed through innovative physical and digital solutions.

Key Responsibilities:

Drive dealer retail business transformation through physical proximity and digital channel strategies
Develop and execute growth plans with assigned dealers, including budget alignment
Provide expert advice on marketing, sales, and customer strategies, systems, and processes
Support dealers in closing performance gaps through capability building and training
Enhance market coverage and customer satisfaction via bundled solutions and digital tools
Lead retail-specific projects at regional or global levels
Consult on process improvement and customer experience initiatives
Deliver programmes that support both volume growth and margin achievementWhat We're Looking For:

Required:

Bachelor's degree
Proven experience executing sales and/or marketing strategies with measurable results
Strong background in B2B environments, particularly in customer-facing roles
Previous experience consulting with dealers or distributorsDesirable:

Field-based experience
Understanding of financial drivers in B2B sales and cost control tactics
Strong negotiation, influence, and relationship-building skills
Ability to turn complex goals into clear, actionable plans
Excellent communication, presentation, and listening skills
Self-motivated, team-oriented, and able to work independentlyAdditional Information:

Travel: Up to 50%, covering 10 dealers across the Europe, Africa, and Middle East regionIf you are passionate about transforming the retail experience in the construction sector and have a strong commercial background, we want to hear from you.

Apply now to take the next step in your career