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Sales Executive
Location: Remote (Minimum 1 day a month in the office)
Salary: £50,000–£55,000 per annum, DOE + Commission (OTE £100-£125K) + Car (following 6 month qualifying period)
Contract: Full Time, Permanent (35 hours/week)
Benefits:
• 25 days holiday + bank holidays
• People’s pension scheme
• Casual dress code
• Free onsite parking
About Us:
HD Clinical is a leading supplier of a clinical I.T. platform to the NHS and other care providers, supplying customers both here in the UK and internationally. Clinical areas include Cardiology, Endoscopy, Neurophysiology, Respiratory and Maternity.
HD Clinical became part of the Nexus Group (a European-based healthcare software organisation) in 2024, significantly extending our software range and potential customer base.
Role Overview:
The Sales Executive is responsible for managing the complete sales cycle for high-value opportunities, from lead generation to contract signature.
This includes developing new customer relationships and working with Account Managers to expand business with existing clients.
Key activities include generating leads through LinkedIn, cold outreach, email campaigns, site visits, and supporting promotional efforts such as podcasts and webinars.
The primary goal is to achieve or surpass sales targets by securing new business expanding the adoption of HD Clinical products among current clients and across the full range of HD Clinical solutions.
Success in this role requires the ability to identify and engage key decision-makers, qualify opportunities, negotiate pricing, and close deals effectively.
Our customers are the NHS and State, charitable and private healthcare organisations in the UK and across the world.
Main Duties & Responsibilities:
• Achieve sales targets consistently by identifying and capitalizing on new opportunities.
• Identify and qualify potential leads, negotiate pricing, and successfully close sales.
• Engage and develop business with new customers via calls, online meetings, and in-person visits.
• Collaborate with Account Managers to identify target opportunities and drive growth with existing customers.
• Deliver and manage sales campaigns, ensuring alignment with company goals.
• Work closely with the marketing and product teams to develop effective sales campaigns and messaging.
• Present and demonstrate products to potential clients, highlighting key features and benefits.
• Ensure that all customer interactions and sales activities are accurately recorded and maintained in internal systems (including Pipedrive CRM).
• Stay informed on market trends, competitor activities, and industry innovations to maintain a competitive edge.
In addition, the Sales Executive is expected to follow all company policies and procedures to ensure smooth and efficient operations.
Work Experience:
Essential:
• Sales Experience: Minimum of 2 years’ sales experience within healthcare, health tech, or closely related industries.
• Target Achievement: Demonstrated ability to consistently meet or exceed sales targets.
• Presentation Delivery: Experience in delivering persuasive online and face-to-face sales presentations and demonstrations.
• New Business Generation: Proven track record of securing new business and onboarding new customers.
Desirable:
• Degree level or equivalent; healthcare qualification.
• Formal sales training.
• CRM Proficiency: Experience using CRM platforms such as Salesforce, Pipedrive, or similar tools.
• Digital Health Sales: Background in selling digital clinical solutions into secondary or tertiary care settings.
• NHS Procurement Knowledge: Familiarity with NHS procurement procedures and compliance requirements.
• Tender Experience: Experience in preparing and submitting NHS tender responses.
• Product Demonstrations: Ability to deliver compelling online and in-person demonstrations of software or systems.
Knowledge, Skills & Behaviours:
• Resilience – Able to handle setbacks and maintain motivation.
• Cold Calling Ability – Confident in initiating contact with potential clients.
• Commercial Focus – Business-minded with a drive to achieve targets and deliver results.
• Communication Skills – Excellent verbal and written communication; strong literacy and numeracy.
• Sales Cycle Understanding – Knowledge of the full sales process and ability to build long-term, trusted client relationships.
• Self-Motivation – Proven ability to work independently and manage time effectively to meet deadlines.
• Influencing Skills – Strong ability to influence both internal stakeholders and external clients.
• Organisation & Prioritisation – Highly organised, detail-oriented, and able to manage multiple tasks.
• Calm Under Pressure – Performs well in challenging or high-pressure situations.
• Methodical Approach – Structured and disciplined in executing tasks and following processes.
• Full, Clean Driving Licence – Able and eligible to travel for business purposes.
If you’re ready to excel in this dynamic role, click “APPLY” to submit your CV today!
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