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Head of Sales – Sheet Metal Fabrication
Leicester | Competitive Salary + Bonus + Benefits
A well-established manufacturer is seeking a commercially driven Head of Sales to lead its growth strategy and drive performance across its sales function. With new ownership and ambitious plans to scale from £3m to £5m turnover within two years, this is a pivotal leadership role combining strategic oversight with hands-on execution.
The successful candidate will manage a small team of estimators and account managers, oversee pricing and margin strategy, and spearhead new business development across fabrication, engineering, and manufacturing sectors. The business offers full end-to-end services — from design support to fabrication, coating, and assembly — and is known for precision, quality, and short lead times.
This is a high-impact opportunity for a sales leader who thrives in an SME environment and is ready to shape growth from the front.
Key Responsibilities:
* Develop and execute a strategic sales plan focused on profitable growth
* Lead, coach, and develop the sales team
* Oversee pricing, margin analysis, and quotation conversion
* Drive new business across fabrication and engineering sectors
* Strengthen client relationships and ensure high retention
* Collaborate with estimating and production teams
* Represent the business at trade shows and industry events
* Monitor market trends and contribute to senior planning
Ideal Candidate:
* Proven experience leading sales teams in manufacturing SMEs
* Strong commercial acumen and strategic mindset
* Background in sheet metal fabrication sales
* Skilled in negotiation, client engagement, and solution selling
* Familiar with CRM systems and sales reporting tools
* Energetic, resilient, and results-oriented
Core Values:
* Integrity and transparency
* Collaboration and accountability
* Performance and continuous improvement
* Customer focus and service excellence
* Commitment to growth and innovation