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Marketing Manager

Stafford

Salary £50k basic

The Marketing Manager will be responsible for leading and executing the company marketing strategy across all channels, ensuring alignment with the business's commercial objectives and its mission to deliver its business solutions to clients across the UK.

Key Responsibilities

* Strategic Marketing & Brand Positioning. To Develop and implement the annual marketing strategy and communications plan to support business growth and market leadership.

* Strengthen brand identity, ensuring consistency across all channels and materials.

* Campaign Management & Lead Generation. To design and execute integrated campaigns (email, social, digital, PR, print) to generate qualified leads and support the sales team.

* Track and analyse campaign performance metrics, adjusting strategies to maximise ROI.

* Leverage SEO/SEM, PPC, and remarketing to increase visibility in key customer segments.

* Digital Marketing & Content Development on the website.

* Create engaging content including product brochures, case studies, blogs, videos, and whitepapers.

* Oversee social media activity to enhance brand presence and industry engagement.

* Market Research & Customer Insight

* Collaborate with the sales team to gather insight from the field and translate it into actionable marketing strategies.

* Use data and analytics to improve targeting and measure campaign effectiveness.

* Organise business presence at trade shows, exhibitions, and customer events.

* Build and manage relationships with media, industry partners, and UK manufacturing collaborators.

* Work closely with the Commercial, Technical, and Operations teams to ensure alignment on messaging and priorities.

* Support internal engagement through newsletters, updates, and cross-functional marketing initiatives.

* Manage junior team members and coordinate with creative agencies and freelancers.

Key Skills & Competencies

* Marketing Strategy development ability

* Content Creation: Strong writing, editing, and storytelling capabilities with a technical and customer-centric tone.

* Proficient in SEO, PPC, email marketing, analytics, and social media strategy.

* Ability to market a technical product
Excellent communication skills and stakeholder engagement

* A creative mindset with the drive to try new tools, channels, and approaches.
Excellent Project Management

Qualifications & Experience

* Degree in Marketing, Communications, Business, or a related field (or equivalent experience).

* 5+ years in a B2B marketing role, ideally in manufacturing, engineering, or technology-driven sectors.

* Proven experience in managing campaigns, digital platforms, and CRM tools