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Sales Director - UK, Nordics & Benelux

Location: UK Remote

The Opportunity

A high-growth, disruptive vendor in the backup, storage and data protection market is looking to appoint a Sales Director to lead and scale its sales organisation across the UK, Nordics and Benelux.

The initial focus of this role will be the UK, where the business sees the largest near-term opportunity and requires hands-on leadership to accelerate growth. Over time, the remit will expand to include ownership and scaling of the Nordics and Benelux regions.

This role is for a leader who has built regions, developed high-performing sales teams, and delivered predictable revenue through a channel-led, enterprise-focused model. It suits someone who thrives in challenger environments and is comfortable balancing strategy with hands-on execution.

Key Responsibilities

Own and deliver the revenue number across the UK, Nordics and Benelux, with primary short-term focus on the UK
Lead, coach and develop a team of Territory Sales Managers, setting clear expectations around performance, behaviour and execution
Drive a channel-first go-to-market strategy, building strong relationships with distributors, resellers and strategic partners across the region
Play an active, hands-on role in the UK market, supporting key deals, partner engagements and executive-level customer conversations
Scale the Nordics and Benelux regions over time, including market entry, partner development and territory optimisation
Establish strong sales cadence and discipline: forecasting, pipeline management, deal reviews and QBRs
Work closely with Marketing, Sales Engineering and Channel teams to ensure aligned execution and messaging
Recruit, onboard and ramp high-performing sales talent in line with a performance-driven culture
Act as a senior commercial leader and ambassador across customers, partners and the wider market

What We're Looking For

Proven experience as a Sales Director / Regional Sales Leader within enterprise technology
Strong domain experience in backup, storage, data protection or cyber resilliency technologies
Demonstrated success in building and scaling the UK market, ideally alongside experience across Nordics and/or Benelux is a plus.
Track record of leading channel-led sales models and partner ecosystems
Experience building teams and regions, not just inheriting established revenue
Comfortable operating in high-growth, disruptive or challenger environments
Strong commercial judgement with the ability to stay hands-on where needed
Confident engaging at C-level with customers, partners and internal stakeholders

Leadership & Sales DNA

Strong new-business and hunting mentality
Channel-first, partner-centric approach
High standards, accountability and performance focus
Collaborative but decisive leadership style
Calm, credible and resilient under pressure

What's on Offer

Competitive executive-level base salary
Uncapped commission with accelerators
Car allowance or equivalent
Equity / long-term incentive potential
Private medical, pension and full benefits package
Opportunity to own and scale multiple regions, starting with the UK