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Strategic Sales Manager – Apparel

Salary: £55,000 (DOE) + OTE
Location: Hammersmith, London (Hybrid)
Benefits: Commission, Pension, Private Health, Generous Holiday

The Company

We are a leading, award-winning company with over 40 years of expertise in designing and delivering premium branded apparel and identity solutions. We work with some of the world’s most iconic brands across sport, retail, hospitality, travel and more.

As part of our growth plans, we are seeking an experienced Strategic Sales Manager or Business Development Manager to help us expand our client portfolio and drive new commercial opportunities.

This is a fantastic opportunity for an ambitious, commercially minded sales professional to make a real impact within a dynamic and creative business.

The Role

As Strategic Sales Manager, you will take ownership of driving profitable growth by identifying new business opportunities, building strong client relationships and developing tailored branded apparel solutions.

You will represent the business at external events and play a key role in shaping our future sales strategy.

Responsibilities

* Drive new business growth and maximise profitability

* Identify and target new commercial opportunities

* Build and manage relationships with senior decision-makers

* Lead outreach through multiple channels, including:

* Targeted prospecting

* LinkedIn

* Email campaigns

* Networking and industry events

* Conduct consultative sales conversations, negotiate contracts, and close deals

* Represent the company externally to enhance brand awareness and reputation

Skills and Experience Required

* 3-5 years' B2B sales or business development experience, ideally in apparel, branded products or creative solutions

* Proven track record of meeting and exceeding sales targets

* Strong leadership, negotiation and communication skills

* Strategic thinker with an entrepreneurial mindset

* Ability to build lasting relationships with senior stakeholders

* Passion for creative, identity-driven apparel solutions

* Interest in fashion, apparel or design (preferred)

* Knowledge of sustainability trends and an appreciation for bespoke, corporate clothing solutions

What’s On Offer

* Competitive basic salary (£55,000 DOE) + excellent commission and bonus potential

* Hybrid working environment (London-based office with flexibility)

* Exciting opportunity to help shape the future of a market-leading branded apparel and identity business

* Supportive, collaborative, entrepreneurial team culture

* Work with some of the world’s most prestigious and iconic brands

Diversity and Inclusion

We are committed to building a diverse and inclusive workplace where all employees feel valued and empowered. We actively encourage applications from all backgrounds and communities, and welcome applicants of all identities.

Ready to take the next step in your sales career? Apply now — we’d love to hear from you