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Campaign & Communications Manager

Daventry – 1 x day working from home

£40,000

About the Role:

This role is focused on driving consideration and conversion through targeted, market-specific campaigns and communications. The Campaign & Communications Manager will lead the delivery of product-focused marketing activity across CRM, websites, social media, and paid channels, with a strong emphasis on performance, audience segmentation, and sales enablement. The ideal candidate will be commercially minded, data-driven, and skilled at building relationships across teams to deliver high-impact, measurable campaigns

The purpose of the role is to plan, execute, and optimise product and market-specific campaigns that support lead generation, nurture customer relationships, and enable sales teams.

Key Accountabilities:

* Develop and deliver targeted product and market-specific campaigns across CRM, websites, social media, and paid channels.

* Own campaign performance reporting, including lead generation, conversion tracking, and ROI analysis.

* Create and manage product collateral and sales enablement materials to support commercial teams.

* Optimise CRM communications through segmentation, automation, and performance analysis.

* Work closely with sales, product, and digital teams to align campaign activity with business goals.

* Support website content and landing page development to improve campaign effectiveness and user experience.

* Manage paid media campaigns, particularly LinkedIn, including targeting, creative development, and reporting.

* Deliver market-specific communications that reflect audience needs and commercial priorities.

* Use data and insights to continuously improve campaign strategy and execution.

Qualifications:

* Minimum 5 years’ experience in campaign management, digital marketing, or CRM communications.

* Degree or equivalent qualification in Marketing, Communications, PR, Events Management or a related field.

Experience:

Proven track record of delivering lead-generating campaigns and reporting on performance.

Experience working with CRM platforms, paid media tools, and website CMS.

Familiarity with sales enablement and product marketing in a B2B or B2C environment.

Skills and Abilities:

* Strong campaign planning and execution skills across digital and CRM channels.

* Analytical mindset with experience in performance tracking and reporting.

* Excellent communication and stakeholder management skills.

* Commercially focused with a deep understanding of audience segmentation and funnel strategy.

* Collaborative and confident working cross-functionally with sales, product, and content teams.

* Proficient in marketing tools including CRM, CMS, social media platforms, and analytics dashboards