General Manager

Reading, Berkshire
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General Manager - Wokingham -
Basic Salary - £60,000 -
OTE  - £93,000 (uncapped) -
Company Car -
Extensive Benefits Package -
 
Our client, a busy franchised dealership, in Wokingham has the requirement for an experienced General Manager / Head of Business to lead their successful dealership team.
 
**This role requires someone with a stable and proven history in the General Manager/Head Of Business role within a main franchise car dealership**

Responsibilities

As a General Manager / Head of Business your responsibilities will include: 
Provide leadership & coaching to your dealership team
Communicate vision and goals
Oversee recruitment and retention of staff
Agree standards and the performance required
Conduct monthly appraisals/reviews with line managers
Install, monitor, and maintain processes
Provide, maintain, and ensure Excellent Customer Service is delivered at all time
Achieve profit and volume objectives against budget
Monitor and review each departments financial performance
Conduct monthly Accounts Reviews with line managers
Work with Dealership Accountant to examine accounts, operating controls, composite etc
Maintain financial controls to operate within expense budget
Develop and support marketing campaigns
Examine and control Weekly/Monthly debtors
Review sales volumes, pricing policy, discounts, parts pricing and labour rates
Build and manager relationships with manufacturer and suppliers
Health & Safety and Site Security
Monitor, understand and use best practice to achieve Group KPI's
 
Experience, Skills & Qualifications
 
Essential Requirements:

Minimum of 2 years General Manager / Head of Business / GSM experience
Franchised Dealership Experience
Full UK Driving Licence
 
Remuneration & Benefits 

Basic Salary of £60,000
On Target Earnings of £93,000 (uncapped)
Company Car
Extensive Benefits Package

Job Info
CV-Library logo
Job Title:
General Manager
Company:
CV-Library
Location:
Reading, Berkshire
Salary:
£90000 - £95000 Per annum
Posted:
Feb 5th 2026
Closes:
Mar 8th 2026
Sector:
Automotive & Aerospace
Contract:
Permanent
Hours:
Full Time
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