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Sales Development Executive

Starting Salary: £24,500 p/a plus excellent benefits including 23 days annual leave (increasing with length of services) plus stats, healthcare cash plan, and much more.

Location: Ripon

We are seeking a motivated, energetic communicator who thrives on building business relationships and creating new opportunities.

In this Sales Development Executive role you will focus on outbound lead generation and new business development. You will be the first point of contact for new prospects, identifying needs, introducing products and services and delivering bespoke solutions for each B2B customer, researching the market, building meaningful engagement and relationships via calls, emails and LinkedIn, managing the full sales cycle until deal closure.

Responsibilities include:

Research and identify target companies and key decision-makers

Execute outbound outreach via phone, email, and social platforms (LinkedIn)

Qualify inbound and outbound leads to assess fit and potential

Build strong initial relationships with prospects

Deliver compelling sales pitches and product demonstrations, understanding client needs and tailor solutions

Follow up consistently and nurture prospects through the pipeline

Prepare proposals, quotations, and manage the negotiation process

Close deals and ensure a smooth handover to the Customer Success Team

Maintain detailed and accurate records of all interactions and outcomes within the HubSpot CRM

Collaborate with sales/marketing to optimise campaign content and lead quality

Provide valuable feedback based on client interactions to help improve sales strategy and materials

Maintain comprehensive knowledge of the company’s full product suite and service offerings

Meet or exceed targets for meetings booked, qualified leads, and conversions.

Candidate Requirements

B2B sales, lead generation experience with commercial acumen

Excellent communicator with strong interpersonal and influencing skills

Confident presenter with the ability to handle objections and persuade decision-makers

Tech-savvy and adaptable in using modern sales tools and platforms

Highly organised with effective time management and pipeline control

Self-motivated and resilient, thriving under pressure and driven to succeed

Collaborative team player with a positive, can-do approach

Committed to growth with a learning mindset and openness to feedback

If you’re ready to accelerate your sales career and want to be part of a company where your energy and ideas will make a real impact, we’d love to chat. Apply now or reach out directly to Unity Resourcing