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You will shape and deliver social, influencer, and content strategy, turning brand and commercial goals into engaging, high-performing campaigns. Driving planning, budgets, partnerships, and team development, ensuring content is audience-first, on-brand, and delivers measurable business impact.

Client Details

This role is with a well-established organisation in the leisure, travel & tourism industry. The company is a medium-sized enterprise known for its focus on delivering exceptional experiences and maintaining a strong presence in the digital space.

Description

Lead organic social and content strategy across owned channels, aligned to brand and commercial goals.
Own the master content calendar, integrating campaigns, seasonality, and influencer activity.
Deliver end-to-end social and influencer content, from brief to optimisation.
Develop and execute the annual influencer strategy.
Manage influencer and paid social budgets to maximise ROI.
Source and manage creators, ensuring strong brand alignment and delivery.
Line-manage and develop the Social Media & Content Executive.
Translate brand strategy into impactful, performance-led content plans.
Brief and manage agencies and production partners.
Oversee onboard screen and POS content, ensuring campaign alignment.
Act as the internal lead for social and content.
Track trends and platform changes to drive innovation.
Partner cross-functionally to strengthen awareness and consideration.

Profile

Essential Experience & Skills:

5+ years' experience in social media roles within a consumer brand or agency setting.
Demonstrated success managing large-scale organic social channels, with full ownership of content strategy, editorial planning, publishing, and performance optimisation.
Proven track record developing and delivering integrated influencer campaigns, including annual planning, budget management, and ROI measurement.
Experience briefing and managing creative agencies, content creators, and external production partners to deliver best-in-class social content.
Experience line-managing or mentoring junior team members, with the ability to nurture talent and elevate team performance.
Deep understanding of major social platforms, evolving content formats, trends, and audience-first storytelling principles.
Strong social copywriting skills, with excellent written English and the ability to adapt tone of voice across platforms.
Hands-on experience using social scheduling, listening, and reporting tools (e.g., Sprout Social) to inform data-led decision-making.
Willingness to travel across the UK and Europe as required.Desirable:

Experience within travel, tourism, lifestyle, or experience-led brands.

Job Offer

Salary: £50,000-£55,000 per year
Benefits: Private healthcare, pension contributions, and annual bonus
Role Type: Permanent, with strong opportunities for career growth
Industry: Join the exciting leisure, travel, and tourism sector
Culture: Collaborative and supportive team environment
Working Style: Hybrid with 3 days in the office