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CRM Executive

£27-30k + Benefits + Excellent Career Progression

Southampton

VR/10478

My client is a vibrant consumer-focussed start up with a fantastic track record and ambitious plans. They are looking for a brand new CRM Executive to plan and deliver data-driven marketing, retention and lifecycle initiatives that keeps customers supported

With access to in-depth customer data and insights, you'll be mapping customer journeys and creating highly targeted, personalised email campaigns. You’ll also be responsible for coordinating seasonal newsletter-style emails at key moments in the year. You’ll work across teams to ensure campaigns are insight-led, well-timed and relevant to each individual recipient using a leading cross-channel automation tool

Your role will involve:

* Designing and planning customer journeys to support onboarding, programme continuation and long-term retention grounded in customer insights

* Writing, briefing and optimising personalised, triggered email content tailored to customer needs and lifecycle stage

* Using behavioural and engagement data to identify messaging opportunities and influence campaign direction

* Supporting the rollout of loyalty, rewards and engagement initiative and the role CRM plays in each

* Regularly reviewing performance and recommending improvements across journeys and email flows

You will be the ideal candidate due to your:

* 2–3+ years’ experience in a CRM, retention or lifecycle marketing role, ideally in a digital-first business

* High attention to detail and a strong appreciation of good design principles, ensuring all campaigns are visually effective and brand-aligned

* Familiarity with testing frameworks such as A/B testing and multivariate testing

* Hands-on experience with CRM platforms (e.g., Klaviyo, HubSpot, Adobe, Iterable, DotDigital etc) and customer journey tools

* Strong writing skills, with the ability to create engaging, relevant and effective email content

* Proven ability to work with data to inform strategy and improve performance

* A proactive, idea-driven mindset with a focus on results and continuous improvement

* Strong project management skills and cross-functional collaboration experience

* Ideally experience supporting loyalty, rewards or referral programme development

* Comfortable reviewing creative work and collaborating with content and development teams

Would you like to have the opportunity to use a rich dataset to inform and evolve your strategies while working with a passionate and dynamic team in a high-growth environment? If so, then please apply now