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The Company

Our client a successful fashion brand for clothing and footwear is recruiting for a Senior

CRM Executive, reporting to the Head of CRM, you will play a crucial role in optimising the current CRM channels, delving into new channels and driving customer retention.

The role:

Supporting the Head of CRM in the delivery and ongoing evolution of the CRM and lifecycle strategy

Owning the planning, execution, and optimisation of automated CRM journeys, including the likes of welcome, abandoned browse/cart, post-purchase, win-back, reactivation, and loyalty flows

Managing and executing creative CRM campaigns across email, push, in-app and web push, ensuring tone of voice and messaging is aligned to each brand’s audience

Developing and refining automation logic, triggers, and customer journeys, continuously improving performance through testing and iteration

Creating, maintaining, and optimising customer segmentation and targeting strategies to drive relevance, engagement, and revenue

Briefing campaign creative into the Graphic Design team and ensuring assets are delivered on time and to brief

Signing off final CRM campaigns from creative through to build, ensuring accuracy, quality, and best practice

Working closely with Marketing, Merchandising, and Trading teams to ensure CRM activity is commercially aligned, timely, and accurate

Leading A/B testing and experimentation across CRM channels, using insights to drive continual improvement

Monitoring, analysing, and reporting on CRM performance across all channels, extracting actionable insights and recommendations

Keeping up to date with CRM, automation, and retail trends, and proactively bringing new ideas, tools, or partners to the table

Challenging the status quo and contributing innovative thinking to how CRM supports growth across both brands

Requirements:

4+ years’ experience in a CRM or lifecycle marketing role, ideally within ecommerce or fashion retail

Strong hands-on experience building and optimising automated CRM programmes, including welcome, abandoned browse/cart, post-purchase, reactivation, and win-back journeys

Creatively strong, with the ability to produce engaging, eye-catching CRM content and on-brand, catchy copy that resonates with our customer across multiple channels

Confident writing for different CRM touchpoints (email, push, SMS, in-app), adapting tone of voice while maintaining brand consistency

A strong eye for creative detail, layout, and messaging, with the ability to brief designers clearly and elevate campaign output

Comfortable working with enterprise-level ESPs (experience with Ometria, Klaviyo or Bloomreach highly desirable).

Highly analytical, with experience analysing performance data and using insights to continuously improve journeys, content, and conversion

Commercially minded, with a clear understanding of how CRM activity drives engagement, retention, and revenue

Highly organised and comfortable managing multiple campaigns, automations, and priorities at pace

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Please be aware the duties listed above are an interpretation of the role and do not form any part of your employment contract. Please ask the interviewer any questions about the role that you wish to clarify.

Tagged Resources Limited acts as an employment agency. We have 25 years of Recruitment and Industry experience, working with Retail and Supply Chain markets and have various positions available. If this vacancy does not suit your experience and you are looking for a suitable role, please look at our website or follow us on social networking sites. All are updated daily