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Marketing Manager Bristol or Cardiff | In-person
Permanent | 37.5 hours per week
Salary: £28,000 – £31,000

About the role We’re working with a growing organisation that’s looking to appoint a Marketing Manager to play a key role in its next phase of growth.

This is a hands-on, full-stack marketing role where you’ll take ownership of multi-channel B2B marketing activity, with a clear focus on lead generation and pipeline growth. You’ll sit at the heart of the commercial function, working closely with sales to ensure marketing activity directly supports business objectives.

If you enjoy combining strategic thinking with delivery — planning campaigns one minute and writing copy or analysing performance the next — this could be a great fit.

As Marketing Manager, you’ll be responsible for building and delivering a multi-channel B2B marketing strategy that strengthens brand presence, clearly communicates value, and generates a consistent flow of high-quality leads.

Your focus will be on positioning the organisation as a trusted partner to businesses looking to address skills gaps, while ensuring marketing activity translates into measurable commercial impact.

Key responsibilities Lead generation & campaigns

Develop and manage integrated B2B lead generation campaigns across channels such as LinkedIn, PPC, email and webinars

Target enterprise and public sector audiences with clear, outcome-focused messaging

Content & messaging

Create high-quality content including case studies, blogs, guides and thought leadership pieces

Translate complex services and programmes into clear, benefits-led messaging for HR, L&D and technology decision-makers

Email & marketing automation

Own the marketing automation platform

Build and manage nurture journeys and email campaigns

Ensure a smooth and effective handover of Marketing Qualified Leads to sales

Sales & marketing alignment

Work closely with the Head of Sales to align activity with revenue targets

Provide sales with high-quality collateral and support account-based marketing initiatives

Website, SEO & digital presence

Manage and optimise the website for lead conversion

Drive SEO strategy to improve visibility for relevant industry terms

Brand & social media

Act as a brand guardian across all channels

Manage professional social media activity, particularly LinkedIn, to build engagement and credibility

Reporting & analytics

Track and report on key metrics including CPL, MQLs, SQLs and conversion rates

Use insight and data to continually refine campaigns and improve ROI

Essential experience & skills
Proven experience in a hands-on B2B marketing role, ideally within a services-based business

Strong lead generation experience with evidence of delivering measurable results
Excellent written communication skills, with the ability to simplify complex topics

Confidence using modern marketing tools and platforms, including CRM systems, marketing automation, Google Analytics, CMS platforms and paid media

Highly desirable
Knowledge of the UK skills funding landscape

Experience marketing to public sector organisations alongside corporate clients

Personal attributes
Data-driven and commercially minded, with a clear focus on outcomes

Creative and solutions-focused, with the confidence to try new ideas

Organised, proactive and comfortable managing multiple priorities

A collaborative team player who enjoys working closely with sales, operations and leadership

Why join?
Career development with clear progression and supported professional growth

A high-visibility role with genuine influence on business growth

A collaborative, in-person culture focused on quality and learning

Benefits including private medical insurance, Employee Assistance Programme, pension scheme, and 25 days holiday plus bank holidays

Apply now