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Job Title: Area Manager
Sector: Independent Retail Convenience / Symbol Groups
Location: Birmingham
Reports To: Sales Director
Type: Full-time
Salary: £30k+ (negotiable) + bonus + car allowance

Overview:
Exciting opportunity with a market-leading non-food wholesaler to drive sales growth across convenience retail. This role focuses on both developing new business (40%) and managing existing accounts (60%), targeting independent convenience stores, symbol groups (Nisa, Spar, Londis, Best One), and forecourts (MFG, Euro Garages).

Categories: Personal, Home, Hardware, Kitchen, Stationery, Audio/Mobile, Baby, Vaping, Party, Pet Care, Seasonal.

Key Responsibilities:

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Acquire new business and onboard accounts to ensure retention.

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Grow sales within existing customers using data-led opportunities.

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Drive category development and increase share of wallet.

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Meet individual and team revenue/profit targets.

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Build strong customer relationships and influence decision-makers.

Requirements:

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Proven sales/account management experience in FMCG.

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Excellent communication, influencing, and relationship skills.

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Resilient, self-motivated, results-driven with a “can-do” attitude.

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Full UK driving licence.

This role offers the chance to join a growing company investing in people and long-term retail excellence