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Senior Loyalty Marketing Manager | Greater Birmingham (Hybrid) | up to £75k, pension, 25 days hol, staff disc. | Multi-Site Retail and e-commerce

An established, values-led organisation in the consumer sector is hiring a Senior Loyalty Marketing Manager to lead loyalty and engagement activity across its customer base. This role offers the chance to shape multi-channel campaigns that attract, retain and inspire customers, with a particular focus on digital innovation and engaging younger audiences.

As Senior Loyalty Marketing Manager, you'll own app content and campaign performance, support strategic initiatives to grow colleague participation, and deliver data-driven marketing activity that aligns with broader commercial and brand goals.

Key Responsibilities:

Design and deliver loyalty campaigns across digital and offline channels

Lead app content planning and execution to boost downloads and engagement

Collaborate with internal teams on customer communications and events

Secure campaign support through supplier and commercial partnerships

Analyse performance, share insights, and contribute to forecasting and planning

Manage a small team, ensuring GDPR, ASA, and brand compliance

What We're Looking For:

The ideal Senior Loyalty Marketing Manager will have proven experience in loyalty, memberships or CRM marketing, preferably in a retail, consumer or FMCG setting. You'll be highly organised, confident presenting at senior level, and skilled in using Excel, Power BI and campaign reporting tools to drive continuous improvement.

A marketing or business-related degree, plus a good understanding of BTL campaign delivery at scale, would be beneficial.

This is an excellent opportunity for a commercially minded and creative Senior Loyalty Marketing Manager to make a measurable impact within a mission-driven environment.

BBBH33702