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Our client are seeking a skilled Digital Campaign Manager to lead and enhance marketing efforts for a specific product range within an established company. This role requires a strategic thinker with a focus on campaign development, and lead generation.

Client Details

Our client is a well-established B2B organisation based in Manchester, selling physical products into areas such as trade and construction. As a medium-sized company, they are known for their innovation and commitment to delivering high-quality products to their customers.

Description

The key responsibilities for the Digital Campaign Manager - B2B role will include:

Develop and implement effective brand marketing strategies to enhance brand awareness and market positioning for a specific product range.
Oversee the creation and execution of marketing campaigns across various platforms.
Nurture and monitor performance of campaigns, with a goal of creating higher no. of MQLs.
Collaborate with internal teams to ensure brand consistency and alignment with organisational goals.
Analyse market trends and competitor activities to identify growth opportunities.
Manage the marketing budget and ensure campaigns deliver value for investment.
Generate detailed reports on campaign performance and present findings to senior management.
Work closely with external agencies and suppliers to deliver marketing projects on time.
Support the development of innovative marketing materials to engage target audiences effectively.Profile

For the Digital Campaign Manager - B2B role, a successful candidate should have:

Proven experience in digital led marketing role ideally within a B2B organisation, although this is not essential.
2-3+ years experience working in an in-house marketing position.
Highly literate in digital marketing best practices.
Track record of utilising marketing automation tools and platforms.
Experience with Salesforce CRM is desirable.
Strong understanding of marketing strategies and campaign management.
Demonstrable examples of growing number of MQLs from campaign nurturing and development.
Ability to analyse market data and apply insights to marketing plans.
Excellent communication and collaboration skills.Job Offer

On offer for the Digital Campaign Manager - B2B role:

Competitive salary ranging from £38,000 to £45,000
Opportunity to work in a hybrid working environment.
Permanent position within a stable and reputable company