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Performance Marketing Executive

* Salary: £29,146 - £33,748 per annum

* Contractual hours: 37.5

* Basis: Permanent, Full time

* Location: Cambridge, Hybrid (2 days per week in the office)

We are seeking an experienced and motivated Performance Marketing Executive to join our team. This role is responsible for the day-to-day management and optimisation of paid search and social media campaigns, ensuring that marketing strategies are delivered effectively to drive engagement, lead generation, and conversions.

Key Responsibilities

* Develop a strong understanding of products, competitors, industry trends, and marketing objectives.

* Create, manage, and optimise PPC campaigns in line with business goals.

* Design and deliver paid social media campaigns across platforms such as Facebook, Instagram, Twitter, and YouTube.

* Use data and analytics tools to gain insights into user behaviour and campaign performance.

* Build and manage lead nurturing campaigns (e.g., email, SMS) to support conversion and lead quality.

* Monitor and report on campaign performance against agreed KPIs, including traffic, conversions, and ROI.

* Collaborate with Sales teams to gather feedback on lead quality and refine campaign strategies.

* Manage advertising budgets to ensure spend is aligned with strategy.

* Produce accurate weekly campaign performance reports.

* Stay current with digital marketing developments, tools, and trends.

* Contribute to a professional, collaborative, and respectful working environment in line with company values.

Candidate Profile

* Degree in Marketing (or equivalent experience)

* 2+ years’ PPC experience (Google Certified or equivalent)

* Strong knowledge of Google Ads & social media advertising

* Confident with analytics tools and Microsoft Excel

* Organised, detail-oriented, and data-driven

* Excellent communication skills, both written and verbal.

Why Join Us?

This is an exciting opportunity to take ownership of PPC and paid social activity within a dynamic team. You will play a vital role in delivering impactful digital campaigns that support the growth and success of the business.

Performance Marketing Executive