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Group Marketing Coordinator
Contract Length - 12 months
Hybrid Working - 4 days on site 1 from home
About the Role:
A leading housebuilding company is looking for a Group Marketing Co-ordinator to support the Regional Marketing Manager in delivering effective marketing strategies across selected divisions. This role offers the opportunity to take ownership of development marketing from land acquisition to final sale and beyond, working collaboratively with sales teams and external partners.
You will play a key role in analysing sales requirements, evaluating marketing campaigns, managing content across property portals, and ensuring the company’s brand is consistently represented across all channels. A strong interest in data and analytics is essential, as you will use insights to inform and optimise marketing strategies.
Key Responsibilities:
* Take ownership of development marketing from acquisition to sale.
* Collaborate with internal sales and marketing teams to identify site-specific marketing opportunities.
* Track, analyse, and report on the performance of advertising campaigns, suggesting improvements.
* Maintain and utilise client databases in compliance with GDPR.
* Manage content and assets on property portals like Rightmove and Zoopla.
* Ensure accuracy and quality of all published marketing materials.
* Lead marketing efforts for new developments, including website content, imagery, and virtual tours.
* Develop and implement direct and email marketing campaigns.
* Work with PR agencies and partners to enhance brand and product awareness.
* Keep up to date with industry trends and advertising opportunities.
* Travel to divisional offices and attend agency meetings as required.
Person Specification:
Experience:
* Previous experience in a marketing role.
* Experience working with data and analytics to drive marketing campaigns.
* Experience within the property or construction sector is desirable.
Qualifications:
* GCSEs in Maths and English (Grade C/4 or above) or equivalent.
* Higher Education Qualification (A-Level or equivalent).
* Marketing qualifications are desirable.
* Full UK driving licence and access to a vehicle.
Skills and Attributes:
* Strong communication skills (face-to-face, telephone, written).
* Keen interest in data and analytics with ability to interpret marketing performance.
* Understanding of both online and offline marketing channels.
* Ability to manage multiple projects under pressure.
* Self-motivated, enthusiastic, and flexible with excellent attention to detail.
* Strong teamwork skills and ability to build relationships with internal and external stakeholders.
* Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and willing to learn internal systems