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Here at The Fuel Store, we are transforming the Fleet and Fuel industry for good! We are proud to be one of the top resellers in the UK, through providing unrivalled support to our customers that fuels the lifeblood of Britain’s roadways.

As a family run business and over 9 years’ under our belt, we have always been determined to deliver on our founding principle; fuelling better for our customers. From single-vehicle operators to multi-fleet solutions, our customers are genuinely at the forefront of everything we do. We believe that our services will allow them to reach heights they didn’t even know possible and we love being part of that journey!

In order to take our sales department to the next level, we are looking to welcome a Fleet Sales Team Leader to report into our Sales Manager with the purpose of increasing the effectiveness of our overall sales through structured and consistent delivery of management aligned to sales technique, sales strategy, and sales theory/philosophy.

This role is about leading the sales department. Inspiring them will be crucial to the success of this role across our Fuel division.

Brief Overview: Sales Team Leader

Permanent Opportunity: Full Time

Basic Salary: £35,000 - £40,000

Commission Structure:  Competitive

Location: Birmingham, B2 (Hybrid)

Requirements

To lead by example, motivate and develop a varied team of salespeople and various sales channels.

Actively support your team by being highly present on the sales floor, engaging and inspiring. This can be in scheduled sessions such as a morning meetings.

To use the CRM as a sales tool and support team members in effective utilisation.

Set clear performance goals, conduct regular performance evaluations, and implement strategies to enhance team productivity.

Create belief, set a compelling vision, build strong connections & foster a positive, inclusive, and winning team culture.

Celebrate successes and recognize achievements in a meaningful way, consistently.

Identify individual development needs and create tailored coaching plans.

Stay updated on product, market, and competitor insights and share knowledge effectively

Ensure the team adheres to processes, compliance, and quality standards.

Develop and implement effective sales strategies, tactics, and action plans to drive revenue growth, upsell effectively and expand the customer base.

Oversee the sales pipeline, ensuring it's robust, accurate, and effectively managed to meet revenue targets.

Understand our customer portfolio and allocate data for Sales Agents to target effectively.

Provide tracking updates and forecasts to the Sales Manager.

Partner with Recruitment/People to Recruit, coach, and develop Sales Agents to achieve consistent results.

Liaise with stakeholders and departments to enhance the Sales Department's operation.

Communicate effective sales techniques and strategies to build a high-performing team.

Conduct regular feedback sessions and performance reviews.

Ensure compliance and quality standards are met in all customer interactions.

To have the ability to contribute to The Fuel Store’s success, you will need proven experience in:

Proven demonstratable experience in a Sales leadership role.

Growing Customer Acquisition and Customer Success

Upsell and Cross-Sell Success to increase total spend

Driving Team Productivity and Performance Metrics

Sales Pipeline Management (e.g., Lead Generation, Conversion Rates)

The ability to learn quickly and take in complex information

Familiarity with dynamics 365 CRM systems and sales processes

Leading multichannel sales teams.

Proactive and self-motivated individual with a demonstrated ability to take initiative and drive results.

Relevant certifications in sales management or leadership (e.g., Certified Sales Professional) are advantageous.

Familiarity with the Oil/Gas/Energy or Fuel industries is advantageous.

Benefits

Pension Scheme: After 12 weeks of continuous employment, you will be automatically enrolled into our Pension Scheme.

Health & Wellbeing: All employees will have access to MediCash upon passing their probation, this will allow them to access retail discounts, counselling, and so much more. Enhanced sickness policy.

Holiday Entitlement: You will be entitled to 26 days annual leave plus all statutory holidays, you  increase personal holiday allowance with increased service.

Career Progression: We track all employees progression by creating personal development plans, we have a fueller academy in place to also support this.

Incentives & Bonus: This role incorporates a bonus, as well as regular incentives, awards and events for everyone across the business to get involved in.

Life Assurance: Payable at 3x base salary.

Location: Based in Birmingham City Centre, with panoramic views from the office floor.

Other benefits: Monthly employee awards, which would include a lunch provided. Regular in-house competitions and games. Tea, coffee, fresh fruit & breakfast are available for everyone in the business. Feel free to take a look for yourself here!

Supporting local charities: We are passionate about giving back to the local community and supporting charities as much as we can.

A little more for you to know..

We want to be a place where everyone has a sense of belonging. Our team is growing rapidly and that means that we want collaborative, talented Fuellers to help us to invent The Fuel Store’s future. We will support you, nurture you, and give you the best platform to succeed – we just need you to have that drive and willingness to learn!

If you think that you could add value here at The Fuel Store, please apply. Equally, if you think your experience only meets part of the requirements, apply anyway! We’d love to review your application and if successful arrange a chat with you to find out if you could be the next Fueller!

We are also an equal opportunity employer and value diversity across the business. All applicants will be considered for employment without attention to ethnicity, race, religion, sexual orientation, gender identity, sex, family or parental status, neuro diversity or disability status, marital status, veteran status and national origin