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Poolhall Recruitment is seeking a Senior PR Executive on behalf of a dynamic Brighton-based PR agency. This is a fantastic step-up opportunity for someone ready to move from a junior or mid-level role into a more senior position.

This role would suit an ex-journalist, Digital PR Specialist, Content & Outreach professional, Influencer with PR experience, or anyone with a solid grounding in agency or in-house PR.

You’ll help shape impactful media strategies, craft compelling narratives, and build strong media relationships that elevate client profiles. Working closely with the PR and digital teams, you'll drive integrated campaigns across press, social, and online platforms. If you thrive in a small-agency environment and love landing standout coverage, this could be the perfect next move.

Key Responsibilities:

Media Strategy & Coverage

* Develop strategic media plans with creative hooks and digital-first thinking

* Create original story angles that secure trade, regional, and national coverage

* Proactively pitch to journalists, editors, and broadcasters

* Identify and react quickly to emerging media opportunities across sectors

Campaign Delivery

* Lead day-to-day campaign execution, from media list creation to coverage reporting

* Write press releases, case studies, and bylined articles tailored to different audiences

* Distribute PR materials using media database tools

* Collaborate with digital, social, and SEO colleagues to ensure cohesive content

* Monitor and evaluate performance, providing insights and recommendations

Client Management & Growth

* Act as a trusted day-to-day contact for client accounts

* Support new business activity, including proposals and pitch meetings

* Build relationships with industry bodies, influencers, and partners to boost campaign reach

Essential Skills & Experience

* Excellent writing skills across press releases, features, and digital content

* Strong media relations experience and a track record of securing press coverage

* Confident communicator with solid client-handling skills

* Good understanding of social platforms (especially LinkedIn and Meta)

* Comfortable collaborating with digital, content, and SEO teams

Desirable Skills

* Understanding of digital PR and link-building

* Experience writing with SEO considerations

* Familiarity with media tools such as Gorkana, Roxhill, or Agility

Benefits

* Supportive, collaborative agency team environment

* Opportunities for professional development and internal training

* Commission opportunities for new business

* 25 days holiday plus birthday leave and bank holidays

* Early Friday finish and flexible working options

Please apply below or contact Jay at Poolhall Recruitment. By applying for this role, you agree to Poolhall Recruitment Ltd's Data Protection Policy, which can be found on our website