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Global CRM Specialist - Henley-on-Thames (Hybrid) - £50K – Perm

We’re looking for an experienced and strategic Global CRM Specialist to join the team of a growing Henley based B2C business.

You’ll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value.

Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life.

Key Responsibilities

* Develop and execute the global CRM strategy and customer lifecycle communications.

* Lead the design, launch, and optimisation of our first loyalty programme.

* Manage the email marketing calendar, including campaign planning and A/B testing.

* Identify data opportunities for deeper customer segmentation and personalisation.

* Collaborate with internal teams and agencies on CRM and data integration projects.

* Analyse CRM and loyalty data to drive insight-led improvements and performance.

* Support in-store clientelling and create scalable CRM tools for retail teams.

About You

* Strong experience in CRM, ideally in a B2C or D2C environment.

* Hands-on knowledge of CRM platforms (e.g. Klaviyo, HubSpot, Shopify).

* Data-driven with the ability to interpret insights and optimise campaigns.

* Excellent communication and stakeholder management skills.

* Comfortable working across global teams and multiple projects simultaneously.

* Detail-oriented with strong organisational and process management abilities.

* Creative and curious mindset with a passion for marketing innovation.

Desirable Skills

* Experience with Figma or Photoshop.

* Familiarity with loyalty programme design and implementation.

* Background in premium, luxury, or lifestyle brands (is a nice to have ).

What We Offer

* Competitive salary up to £50,000 per annum.

* Hybrid working model with flexibility.

* Opportunity to build and own a global CRM and loyalty strategy.

* Collaborative, inclusive company culture.

* Training and development opportunities