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Senior Communications Officer

We are looking for a creative and strategic communicator to shape the voice of the UK’s National Trails.

Position: Senior Communications OfficerSalary: £32,000 FTE (4 days/week)Location: Remote, with occasional UK travelContract: Part-time (4 days/week), 1-year fixed termBenefits: 25 days holiday pro rata, plus office closure between Christmas and New Year

Closing Date: Midnight, Saturday 13th July 2025Interviews: Online 29th July

About the Role

As Senior Communications Officer, you will lead on delivering a bold, inclusive communications strategy, raising the profile of the UK’s National Trails and building awareness of their value for people, places and nature.

You’ll create and manage inspiring, accessible campaigns across digital, social and press channels; support National Trail teams across the UK with comms advice; and help shape public and stakeholder engagement. This is an exciting opportunity to be the voice of a small, national organisation making a big impact.

Key Responsibilities Include:

Deliver creative, multi-channel communications
Manage digital channels including the website, LinkedIn and Instagram
Write and distribute newsletters and member communications
Develop press relationships, draft media content and secure coverage
Lead a Communications Special Interest Group across National Trail teams
Provide accessible comms advice to member organisations
Support campaigns and events that influence public policy and stakeholder awareness
Promote representation and inclusion across all content

About You

You’ll be a passionate storyteller with a flair for strategic communications and a commitment to inclusion and representation. Comfortable juggling day-to-day delivery with long-term planning, you’ll be just as happy drafting a press release as coordinating a campaign or advising trail partners.

You will bring:

Experience of communications delivery across social and press
Excellent writing, editing and content creation skills
Knowledge of inclusive and accessible communication practices
Strong media relations and public engagement experience
Confidence working independently and with multiple stakeholders
A passion for the outdoors and increasing access for all

Desirable:

Experience with membership organisations
Knowledge of outdoor recreation, heritage or protected landscapes
Familiarity with policy communications or stakeholder engagement

About the Organisation

The charity is the independent champion of the UK’s National Trails – iconic long-distance walking, cycling and riding routes. Connecting people to nature and the outdoors while advocating for accessible, sustainable trail experiences. Since their formation in 2021, they’ve grown quickly with an ambitious vision for a high quality, nature-rich National Trail network used and valued by all.

Other roles you may have experience of could include: Communications Manager, Campaigns Officer, Press Officer, Media and PR Officer, Digital Content Officer, Public Affairs Officer, or Marketing and Communications Executive.

PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation