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Digital Marketing Manager – Primary Healthcare Services

Salary: £45,000 – £55,000 per annum + Annual Discretionary Bonus

Location: Office-Based, West Yorkshire

Full-Time, Permanent

Remit

Compass Corporate Services are proud to be supporting a pioneering provider of clinical and primary care services, recognised for its innovative and growth-focused model. Due to continued expansion, we are seeking a dynamic and future-facing Digital Marketing Manager to lead the organisation’s digital strategy and transformation agenda.

This is a unique opportunity for an experienced digital marketing leader to take full ownership of a national healthcare brand’s digital presence, ensuring performance-led outcomes across SEO, AI-driven content, paid media, and strategic outreach. The role is both strategic and hands-on, offering scope to shape a high-impact digital roadmap aligned to business growth and service development.

The Role

Reporting directly to the CEO and Board of Directors, the Digital Marketing Manager will lead the end-to-end delivery of the organisation’s digital marketing and communications strategy. You will take ownership of content creation, website performance, AI-powered media innovation, and campaign execution, working collaboratively with internal stakeholders and external suppliers.

The successful candidate will be responsible for leading all digital initiatives with a data-led and insight-driven approach, ensuring high engagement, brand visibility, and measurable impact across all platforms.

Key responsibilities include:

* End-to-end ownership of digital strategy and content performance.

* Management of SEO, backlinking, and AI-led content (image, video, blog assets).

* Weekly delivery of blog posts, content updates, and social engagement assets.

* Paid media management across Google, Facebook, LinkedIn and TikTok.

* Oversight of WordPress website, with technical optimisation and regular audits.

* Development of monthly reporting packs and performance dashboards.

* Campaign planning across email marketing, landing pages and outreach.

* Collaboration with creative partners and internal teams including business development, finance, and recruitment.

* Use of AI tools such as MidJourney, Runway, Jasper, and Sora to enhance content production.

* Execution of A/B testing, HTML5 asset delivery, and CRM campaign support.

* Lead on brand refresh and marketing strategy for talent and client acquisition.

Location

This role is based full-time at the organisation’s West Yorkshire office, Monday–Friday.

Essential Criteria

* Proven track record in digital leadership or senior digital marketing roles.

* Strong command of SEO, content strategy, and technical optimisation.

* Demonstrable experience in the application of advanced AI tools (minimum five use cases).

* Confident in reporting digital KPIs and driving cross-channel insights.

* Proficiency in WordPress, Google Analytics, Google Search Console, Ahrefs, and SEMrush.

* Experience in managing paid media and social media engagement strategies.

* Excellent stakeholder engagement and project management capabilities.

* Familiarity with digital marketing in healthcare, tech, or regulated sectors (desirable).

* Strong written and verbal communication skills with a collaborative mindset.

* Able to manage multiple projects concurrently and meet tight deadlines.

The Candidate

This role would suit a digitally-savvy professional with a strong balance of creative and analytical skills. You will be passionate about continuous improvement, innovation, and driving brand presence through performance-led marketing. The ideal candidate will enjoy leading digital campaigns from ideation through to execution, with a proactive and collaborative approach.

You must be comfortable working in a fast-paced, evolving organisation, and have the gravitas to influence senior leadership and external stakeholders. A confident communicator, you will thrive on delivering outcomes and leveraging digital tools to drive real-time performance improvements.

Benefits

* Salary £45,000–£55,000 (with flexibility for exceptional candidates).

* Annual performance bonus (paid before Christmas).

* 25 days annual leave + 8 bank holidays.

* Company pension scheme.

* All necessary equipment provided.

* Full funding for professional development or training.

* Company benefits scheme.

* Travel and event expenses reimbursed.

Interview Process

This is a multi-stage process:

Initial screening call with consultant Isobel Johnson.

First Stage Interview: w/c 9th June (TBC).

Second Stage Interview: TBC.

Contact Details

If you would like to be considered for this exciting opportunity, please contact Isobel Johnson directly.

Recommendations

Compass Associates Ltd is acting as a Recruitment Consultancy for this permanent vacancy; we offer a £200 John Lewis voucher for a successful recommendation following the completion of probation/rebate.

Compass Associates, established in 2009, is an award-winning, UK specialist Health and Social Care Recruitment Consultancy providing tailored, high quality recruitment solutions for all permanent assignments