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Chief Executive Officer (Growth & Brand Focused)
Premium Private Home & Live-in Care | Based South of Oxford
£65,000 to £75,000 + Bonus + Equity & Dividends

Are you a commercially minded leader with strong marketing instincts, looking to bring your expertise into a purpose-driven sector?
We’re recruiting a CEO for a respected, well-established home care business that’s now entering its next chapter — expanding into the premium private live-in care market, with a clear growth plan backed by investment and digital infrastructure.
This is a unique opportunity for someone with leadership and growth experience — perhaps from a marketing, hospitality, professional services, or lifestyle brand background — who is ready to step into a top leadership role and build something meaningful.
You don’t need to come from the care sector. What matters is your ability to lead, grow, and position a high-trust service brand in affluent markets.

About the business

Turnover: £1M+ (2024), built solely on private domiciliary care.

Clients: Exclusively private, across South Oxfordshire and surrounding areas.

Backing: Privately owned, with experienced board-level support and access to capital.

Strategy: Expand live-in care services across the South, eventually into London’s high-net-worth market.

Infrastructure: New website, external digital marketing partners, PASS system, and Xero finance system already in place.

Your focus

Grow the brand: Shape positioning, pricing, and client experience to become the go-to name in private live-in care.

Lead the team: Build on a strong office team of five, including a newly appointed Registered Care Manager. Hire your own team as needed.

Drive performance: Take ownership of growth, profitability, and operational excellence, while maintaining a high standard of personalised care.

Build partnerships: Develop networks among private healthcare professionals, high-net-worth communities, and referral partners.

Deliver results: With support from the board, you'll have full day-to-day autonomy to scale the business and execute the strategy.

What we’re looking for

A proven leader with strong marketing, commercial, or business development credentials — ideally with experience scaling a customer-facing service.

Someone excited by the opportunity to build a brand and a business within a growing, values-led sector.

A confident communicator with the gravitas to engage high-net-worth clients and lead a team with empathy and authority.

You may have been a Managing Director, Marketing Director, Strategy Lead, or Commercial Director — and now want to bring your expertise to a role with purpose, autonomy, and reward.

What’s on offer

Salary: c. £65,000 to £75,000 depending on experience

Bonus: Based on performance and results

Equity: Free shares linked to agreed milestones

Dividends: Once profit distribution is in place

Support: Tools, funding, and experienced board-level input — but freedom to run the day-to-day as you see fit

INDH