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Senior Affiliates & Influencer Manager | Social-First Lifestyle Brand | Manchester | Salary up to £55k Basic

A fast-scaling, social-first lifestyle consumer brand is looking to appoint a Senior Affiliates & Influencer Manager to lead and scale its TikTok Shop affiliate strategy across the UK and US.

This is a business built natively for social commerce, with TikTok Shop already established as a major revenue driver and core growth channel. The brand operates at the top end of platform performance and offers a rare opportunity to shape how a high-impact channel evolves as the business continues to scale internationally.

The environment is fast-paced, entrepreneurial and highly collaborative, with genuine autonomy for senior hires to influence strategy, structure and long-term channel direction.

The Senior Affiliates & Influencer Manager will own TikTok Shop affiliate strategy end-to-end, with responsibility for driving performance through creator partnerships at scale.

Key responsibilities include:

Leading and executing TikTok Shop affiliate strategy across the UK and US

Building, managing and scaling influencer relationships through mass seeding

Driving revenue via creator partnerships rather than paid retainers (initially)

Optimising creator output, content quality and conversion performance at scale

Reducing inefficiencies in PR gifting spend through improved targeting and creator selection

Working closely with TikTok account managers and platform partners

Supporting TikTok Shop as a primary revenue channel

Managing and developing a junior Influencer Manager

Helping shape the future evolution of the influencer model, including longer-term retainer partnerships

This role will suit a Senior Affiliates & Influencer Manager who is deeply embedded in the TikTok ecosystem and comfortable operating in a high-volume, performance-led environment.

The successful candidate will bring:

Proven track record of managing TikTok Shop

Strong native understanding of TikTok as both a content and commerce platform

Deep knowledge in influencer marketing, mass seeding and creator relationship building

A performance mindset, with the ability to scale output without sacrificing quality

Experience working directly with TikTok account managers

Confidence leading strategy while remaining close to execution

Knowledge across other social platforms is a bonus, but TikTok-native expertise is essential.

This is a standout opportunity for a Senior Affiliates & Influencer Manager to take ownership of a flagship social commerce channel within a highly credible lifestyle brand, with clear scope for impact, progression and team growth.

BH35358